Marking to younger generations can be difficult. So, we’ve pulled together effective marketing strategies in which you can get your product in front of younger audiences. Read on to find out more.
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Utilise Influencer Marketing
There currently between 3.2 million and 37.8 million influencers globally across Instagram, YouTube and TikTok. Therefore, utilising influencer marketing is a good first step for getting your product in front of younger audiences, most of which are followed by younger generations such as Millennials and Generation Z.
To be a successful marketing campaign, it must remain authentic and relevant. Find influencers who have relevant audiences to your product and who can promote your product naturally. For example, TikTok influencer marketing would likely get your product in front of a Gen Z audience. To make sure you choose the right influencer for your brand, you should focus on the relevance of the influencer’s niche and their engagement rate. Having low engagement could mean your brand doesn’t reach as many people. You should also check the influencer’s values and authenticity to see if they match with yours. Working with influencers who have different values could be disastrous for your brand.
Make The Most of Social Media
It’s basically impossible to reach younger audiences if your brand isn’t on social media. Millennials and Gen Z-ers are highly active on social platforms (especially Instagram and TikTok) so it’s important your business is too.
Keeping an eye on the current social media trends means you’re consistently creating relevant content that younger audiences will love. It’s also a great idea to start your own trend such as hashtag challenges to encourage user-generated content (UGC) which is content that is original, brand-specific content created by your audience.
Promote Environmental Values
Younger audiences want to know that brands share the same values that they do, this includes environmental issues. Gen Z especially are known as the green generation as they care deeply about protecting the environment.
The majority of Gen Z are aligning their choices of clothing, food, and more with sustainability and ensuring the earth is number 1 priority. Therefore, it’s important to promote your environmental values and what your brand is doing to become greener in order to make sure your brand and product gets noticed.
Engage With Audiences
Being responsive is critical for younger audiences. Therefore, you should invest in good communication strategies whether that be over social media, email, or chatbots. Take time to customise your replies to your customers in a way that makes them feel valued and heard so that they continue to choose your brand every time.
Engaging with your audience over social media is a great way to get your product in front of younger customers. Engagement and feeling valued is important to the younger generations, so if they know your brand works hard to communicate with their customers, your brand’s product will most likely be noticed by younger audiences.
Be Visually Engaging
It can be extremely competitive in most industries, so it’s essential that your brand stands out from the crowd with visually engaging marketing. Think bright colours, strong typography, and bold designs to grab the attention of younger audiences.
Don’t be afraid to run with your brand’s personality with fitting colours and designs. Younger audiences need something that’s bold enough to be noticed and professional enough to make a lasting impression.